Based on the popular commercial for the brand Movistar, that features the character Gerardo: http://youtube.com/watch?v=dBoMvJM2tIY . The ad would go through the same sequence of introducing Gerardo…but at the end it will show Gerardo still in sepia tone reaching for a brightly colored bottle of PAGO and smiling as he thrusts the glass toward the camera for a shot of the PAGO brand. The voice over could say something like “and Gerardo drinks PAGO too” * of course I would not want to copy my favorite ad exactly, but just find a goofy actor and perhaps change his name. The voice over should also be in English not Spanish as well. The exact scenes and shots could be modified as long as the essence of spot remains the same.